Roadmap & milestones

Where we are. What’s next.

Every milestone is marked complete, in progress, or planned. We do not list anything as done until it is.

Complete

Foundations.

  • Brand identity and visual system

    Name, mission, positioning, voice, primary mark, color and type system, and brand guidelines are defined and locked.

    Complete

  • First collection designed and print-ready

    The First Light (Drop 001) lineup is designed, with production-ready print files checked for resolution and print size.

    Complete

In progress

Getting ready to launch.

  • Brand website and online store

    The NOTI brand site, with an interactive island personalization preview, and a separate online store for checkout.

    In progress

  • Production setup

    Uploading designs to the print-on-demand partner, ordering samples, and confirming colorways and blanks for each product.

    In progress

  • Launch campaign

    Waitlist, teasers, creative, and a launch plan built around the first drop.

    In progress

Next & planned

After launch.

  • First Light launch

    Open the store and ship the first collection.

    Next

  • Trademark protection

    Protect the NOTI name and key marks for apparel.

    Planned

  • NOTI Wayfinders

    Launch the creator and ambassador program.

    Planned

  • More islands

    Expand embroidered island patches and personalization to more islands across Polynesia, Micronesia, and Melanesia.

    Planned

  • The Aiga Board and NOTI Aiga Fund

    Seat the advisory board and establish the foundation.

    Planned

  • Drop 002 and beyond

    A recurring calendar of drops tied to cultural moments.

    Planned